Your privacy matters.
Always.

Novi ("we", "us", or "our") is an AI-powered platform that helps students from Grade 9 through university discover careers, explore universities, and build personalized roadmaps to their goals. This Privacy Policy explains what information we collect when you visit our website or use our services (together, the "Service"), how we use it, and the choices you have.

By accessing or using the Service, you agree to the collection, use, and sharing of information as described in this policy. If you do not agree, please do not use the Service.

We collect information you provide directly, information we collect automatically as you use the Service, and information from third-party sources. We collect this information to provide, improve, and personalize Novi.

• Account information. Your name, email address, password, grade level, and school when you create an account or join our waitlist.
• Profile and goal data. Details you share about your interests, strengths, career aspirations, university preferences, and progress — including the results of assessment quizzes and career "DNA" profiling.
• Parent information. If you create a parent account, we collect your name, email address, and the profile information linked to your student so we can provide dashboards and progress insights.
• AI mentor conversations. Prompts, questions, and other content you submit to the Novi AI mentor, as well as the responses we generate.
• Usage data. Pages you visit, features you use, time spent, and interactions such as clicks and roadmaps completed.
• Device and technical data. IP address, browser type, operating system, device identifiers, and approximate location (down to city level).

We use the information we collect to operate and improve the Service. Specifically, we use it to:

• Create and manage your account, and authenticate you when you sign in.
• Run the Novi AI mentor, personalize career and university recommendations, and generate roadmaps tailored to you or your student.
• Provide parent dashboards and progress insights for connected accounts.
• Improve our AI models, features, and content.
• Send you service updates, product announcements, and (with your consent) marketing communications.
• Prevent abuse, fraud, and unauthorized access, and maintain the security of the Service.
• Comply with legal obligations and enforce our Terms of Service.

Conversations with the Novi AI mentor are used to generate responses and to personalize your experience. When you submit content — such as a question, journal entry, or goal — we process that content to produce guidance and recommendations.

Your conversations and profile data are treated as confidential and are only used to power your personal experience and to improve our service in an anonymized or aggregated form. We do not use student conversation content to market to you without your permission. If you delete your account, we delete or de-identify this content as described in the Data Retention section below, subject to legal retention requirements.

We do not sell your personal information. We share information only in the circumstances described below:

• Service providers. Trusted vendors that help us operate the Service (hosting, analytics, customer support, email delivery, and AI infrastructure). They process data only on our behalf and under contractual restrictions.
• Universities and partners. If your school, counselor, or a university program you enroll through integrates with Novi, we may share relevant information with them at your direction or with your consent.
• Parents and guardians. If a parent account is connected to your student account, we share progress and dashboard information with that parent.
• Legal compliance. When required by law, regulation, or legal process, or to protect the rights, safety, and property of Novi, our users, or the public.
• Business transfers. In connection with a merger, sale, or acquisition, your information may be transferred as part of that transaction.

We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, loss, misuse, or alteration. These include encryption of data in transit and at rest, least-privilege access controls, regular security reviews, and staff training.

No method of transmission over the Internet or method of electronic storage is 100% secure. While we work hard to protect your information, we cannot guarantee its absolute security. You can help by choosing a strong password and keeping your login credentials private.

We retain your information only as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. In general:

• Account and profile data are kept while your account is active.
• AI mentor conversations are retained to keep your experience continuous; you or your parent can request deletion at any time.
• Aggregated, de-identified analytics may be retained for longer periods for research and product improvement.

When you delete your account, we initiate deletion or de-identification of your personal data within a reasonable time, unless we are legally required to retain it.

Novi is designed for students in secondary education. We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. Where local law sets a higher age for consent (for example, 16 in parts of the European Economic Area), we comply with that law.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us using the details below and we will take steps to remove that information. For schools and districts handling student records, we comply with applicable student privacy laws, including FERPA where applicable.

Depending on where you live, you may have the right to access, correct, delete, or obtain a copy of your personal information, to restrict or object to certain processing, and to withdraw consent at any time. You may also have the right to complain to a supervisory authority.

• Account settings. You can review and update your profile and preferences from your account dashboard.
• Email preferences. You can opt out of marketing emails at any time using the unsubscribe link in any message.
• Access and deletion. You can request a copy of your data or ask us to delete it by contacting us below.
• Cookie controls. You can manage tracking and analytics cookies through your browser and our Cookie Policy.

We are based in the United States and may transfer, store, and process your information in countries outside your country of residence. When we transfer personal data internationally, we use appropriate safeguards — such as standard contractual clauses or equivalent mechanisms — to help ensure your information receives an equivalent level of protection.

Our Service may contain links to third-party websites, tools, or services (such as university portals or career resources). This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party service you use.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by email or an in-product notice. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.

If you have questions, concerns, or requests about this Privacy Policy or our data practices, please contact us at:

• Email: support@novi.ai
• Subject line: "Privacy" — this helps us route your request to the right team.

We aim to respond to privacy requests within a reasonable time, and no later than 30 days, where required by law.